Compound SEO is a site-authority enhancing approach of long term SEO that mainly concentrates on producing high quality content and increasing the number of backlinks to your website.
It’s a slow paced strategy that brings multiplying effect in the long run. Growth marketers focus heavily on compound SEO for the snowball effect it has on increasing website’s overall traffic. Compound SEO acts as a secret weapon, enabling you to unlock the full potential of your website
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Sustainability, scalability and measurability of the strategies- are three reasons that makes compound SEO a secret weapon to marketers
Sustainability: Compound SEO is a long-term approach that doesn't depend on shortcuts. Thus, the strategy is more sustainable if you want to catch up with Google’s algorithm changes.
Scalability: Compound SEO can be scaled to fit any budget or business size since you do not pay for paid marketing.
Measurability: The progress measure of compound SEO is as simple as monitoring website’s organic search traffic and rankings.
If you are looking for a long-term SEO strategy that can help you to grow your business, then compound SEO is a great option. Let’s learn how.
The Fundamentals of Compound SEO
The main three fundamentals of compound SEO are high quality content, backlinks and technical SEO. Here’s how you can use these three aspects to build your compound SEO strategy.
1. High Quality Content
Compound SEO aims to build a website that consistently ranks highly for a variety of keywords. High quality content is a must.
Understand your target audience: It is essential to learn about your target audience before creating any content. You have to determine who you're talking to through your contents and how they like to be approached.
Search intent: After researching the targeted group, find out their search intent. The understanding of search intent will help you provide information as required. Also, it will increase relevancy of contents.
Keyword research: Conduct a thorough keyword research to find a high ranking topic on search based on the niche you are targeting.
Persuasive headline: Headline is the first landing point that attracts the customers. Do not forget to add your focus keyword to the headline.
Research: Google's algorithm seeks to understand the context and meaning behind user queries. Research well before writing. Make sure that the information you provide pays value to the audience.
Content structure: Structure your content in a user friendly approach. Add headings, subheadings, bullet points, and numbered lists to break down information. It will improve readability.
Semantic Search: Google uses semantic search technology to comprehend how words and phrases relate to one another. It can distinguish between similar words and concepts. This means that rather than relying entirely on particular keywords, components should use relevant and natural language to convey the intended message.
Visuals: Add relevant images, infographics, videos, and other visual elements to enhance your content's appeal. Also, add alt text to all the images you use.
Length and depth: SERP has no strict rule on the content length and depth. However, it is recommended not to make unnecessary long wordy content. Focus on providing information enough to cover the topic. The depth of your content should deliver more value than the competing articles.
Regular updates: Keep your content up to date by regularly updating it. Updated content signals search engines that your website is active.
2. Backlinks
Among other 100 Google’s rank factors, backlinks are significant. Here are some guidelines to help you create an effective backlink strategy for compound SEO.
Guest Blogging: Earn backlinks by writing guest posts for reputable websites in your niche. Make sure your guest articles offer insightful information that adheres to the expectations of the host website.
Broken Link Building: Find any broken links that lead to your content on other websites. Inform the website owner of the broken link. Offer to replace it with your appropriate content by getting in touch with them.
Diversify Anchor Text: You should always plan a natural and diverse anchor text while getting backlinks. Exact-match anchor text shouldn't be too optimized because search engines may penalize you for it.
Link Reclamation: Monitor your website's backlinks regularly. Identify any lost or broken links. Reach out to the website owners and request them to update the links.
Directory submission: Submit your website to relevant local directories and industry-specific directories. These directories can provide valuable backlinks to increase your website’s visibility.
3. Technical SEO
Technical SEO boosts all other aspects of SEO by making it easier to rank without being interrupted. Here’re some technical elements for compound SEO.
Site speed: Search engines prefer websites that load quickly. Optimize images, reduce CSS and JavaScript files, and use a content delivery network (CDN).
Mobile-friendliness: Make sure your website is optimized for mobile devices by using a responsive design or a mobile-specific website.
Security: Secure your website using HTTPS so that your visitors feel secure.
Internal linking: Increase your website’s crawlability and indexability by connecting different pages of your website through internal linking.
Sitemaps: A sitemap is a file that tells search engines about the pages on your website. Use a sitemap to help crawlers index your website fast.
Robots.txt: The robots.txt file tells search engines which pages on your website they should not crawl or index. Prevent search engines from indexing unwanted pages by using robot.txt.
Conclusion
Compound SEO helps you attract sustainable traffic from the search engine without investing in PPC. While rankings may change slightly as a result of competition or algorithm adjustments, a properly implemented compound SEO approach assists in maintaining a strong presence in search results.
Thus, you lay the foundation for long-term success in the online ecosystem. Contact us for a free compound SEO strategy for your website.