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Writer's pictureSusmita Asad

71 Best Customer Services Quotes to Inspire Robust CX

Updated: Sep 26, 2023



“People don't care how much you know until they know how much you care”

It goes to your customers and every other person you care about. Customers are the gold mine of any business. A company’s reputation is built and broken by how a customer feels about the service. Providing excellent customer support is mandatory in this era of customer experience battlegrounds. We've compiled a list of the top 71 best customer service quotes to demonstrate the value of customers to a company.


What do we have here:

  • Best Inspirational Customer Service Quotes

  • Best Customer Service Improvement Quotes

  • Best Digital Customer Experience Quotes

  • Negative Customer Service Quotes

  • Customer Service Professionals Quotes

  • Funny Customer Service Quotes


Best Inspirational Customer Service Quotes


customer service quote by sam walton

1. “ There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton


2. "We see our customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better." — Jeff Bezos, Founder Amazon


3. "Courteous treatment will make a customer a walking advertisement." — James Cash Penney, Founder J.C. Penney Stores


4. "If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours." — Ray Kroc, Founder McDonald's


customer service quote by bill gates

5. "Your most unhappy customers are your greatest source of learning." — Bill Gates, Co-founder, Microsoft


6. "Customer service shouldn't just be a department, it should be the entire company." — Tony Hsieh,Co-founder LinkExchange.


7. “Great customer service doesn’t mean that the customer is always right, it means that the customer is always honoured.” — Chris LoCurto, Business management consultant


8. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” — Kevin Stirtz, More Loyal Customers





9. “Customer service means making it easy and fast for your customers to get the help they need — when and how they need it.”- Steve Benson, Pulitzer Prize-winning editorial cartoonist


10. “Being on par in terms of price and quality only gets you into the game. Service wins the game.” — Tony Alessandra, Founder Assessments24x7.com




Best Customer Service Improvement Quotes



customer service quote by jeff bezos

11. "A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well." — Jeff Bezos


12. “You work hard to attract new customers. Why not invest the same effort in retaining them?” — Frank Sonnenberg, The Path to a Meaningful Life


13. “Never leave your customers wondering.” — Kevin Stirtz, More Loyal Customers: 21 Real World Lessons To Keep Your Customers Coming Back


14 “Spend a lot of time talking to customers face-to-face. You’d be amazed at how many companies don’t listen to their customers.” — H. Ross Perot, American Business Magnate


customer service quote by zach hendrix

15. “Listen to your customers or you will have none.” — Zach Hendrix


16. "Instead of focusing on the competition, focus on the customer." — Scott Cook


17. Success is not delivering a feature, it is learning how to solve the customer’s problem. —

Eric Ries


18. “Memorable customer service can only take place in a human-to-human situation.” — Jeffrey Gitomer


customer service quote by maya angelou

19. “I’ve learned that people will forget what you said, people will forget what you did but people will never forget how you made them feel.” — Maya Angelou, poet and civil rights activist


20. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.” — Peter Drucker, Management Consultant, and Author


21. “You need to get to the future, ahead of your customers, and be ready to greet them when they arrive.” — Marc Benioff, CEO of Salesforce


22. “The customer is often wrong, but it’s our job to help them become right.” — Jeff Toister, CX Author and Trainer


customer service quote by sian townsend

23. “Repetitive feedback is an indicator you haven’t got the basics right, and that’s something you have to address as a priority rather than ignore.” — Sian Townsend, Instagram


24. “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” — Steve Jobs, Founder, Apple Inc.


25. “Here is a simple but powerful rule: always give people more than what they expect to get.” — Nelson Boswell


26. "The customer's perception is your reality." — Kate Zabriskie


27. "The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you." — Derek Sivers




Best Digital Customer Experience Quotes


customer service quote by seth godin

28. “Tell stories.” — Seth Godin


29. "The more advocates you have, the fewer ads you have to buy." — Dharmesh Shah


30. Automation continues to be a key business driver to meet customer demands — Mark Cowan, CEO, Put It Forward


31. “Want your users to fall in love with your designs? Fall in love with your users. That’s how users become excited about designs — being desired is very seductive.” — Dana Chisnell


customer service quote by steve curtin

32. “CXM = The art and science of coaxing lifetime loyalty from daily transactions.” — Steve Curtin


33. “We want to know what consumers are looking for, what their values are, and how we can meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” — Gayle Fuguitt


34. “ You’ve got to start with the customer experience and work back toward the technology, not the other way around.”— Steve Jobs


35. "You need to deliver the best value at the right price for your customers. An easy way to do this is to make the sales process as easy as possible.” — Michael Premo, 8 Ways to Deliver an Outstanding Customer Experience


customer service quote by ian schafer

36. "Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble." — Ian Schafer


37. “The tools available today for brand marketers to be able to monitor digital touch points, such as website performance or an app, are commonplace, so there’s really no excuse for a shoddy experience—and the customer knows it.”— Kevin Lindsay


38. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” — Jeff Bezos


39. “Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.” — Richard Branson


customer service quote by bernard kelvin clive

40. “In this fast-paced digitally connected world, your competitor is only a WhatsApp message away. Be reachable by every medium possible” — Bernard Kelvin Clive




Negative Customer Service Quotes


41. If you’re not serving the customer, your job is to be serving someone who is. — Jan Carlzon


42. “Customers who are merely satisfied remain your customers only as long as everything goes their way.” — Chip Bell


customer service quote by marilyn suttle

43. “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” — Marilyn Suttle


44. “If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business.” — Mark Perrault


45. You do not get recommendations if your customers do not trust you. Make your business worthy of recommendations.” — Ali Rayl | Vice President of Customer Experience at Slack


customer service quote

46. "A happy customer tells a friend; an unhappy customer tells the world.” — Unknown


47. “Good customer service costs less than bad customer service.” — Sally Gronow


48. “Customer complaints are the schoolbooks from which we learn.” — Lou Gerstner


49. “Most people do not listen with the intent to understand; they listen with the intent to reply.” — Stephen R. Covey



50. “Companies designed for success in the 20th century won’t be successful in the 21st” — David S. Rose


51. “The most dangerous customers aren’t your haters; they are the “meh” in the middle, the dissatisfied customers who don’t take the time to complain.” — Jay Baer



Customer Service Professionals Quotes


52. "A customer service representative's attitude and behavior are the foundation of the customer's experience." — Shep Hyken


53. “Customers will never love a company until the employees love it first.” — Simon Sinek


customer service quote by penny handscomb

54. “Everyone in an organization should be involved with customer service, not only are they feeling the customer but they are getting a feeling for what’s not working.” — Penny Handscomb


55. “Southwest Airlines is successful because the company understands it’s a customer service company. It also happens to be an airline.” — Harvey Mackay


56. You are serving a customer, not a life sentence. Learn how to enjoy your work." — Laurie McIntosh


57. "Service, in short, is not what you do, but who you are. It's a way of living that you need to bring to everything you do if you're to bring it to your customer interactions." — Betsy Sanders


customer service quote by herve humler

58. " Employee empowerment and recognition is the core of our culture and how we achieve outstanding customer service." — Herve Humler


59. "If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune." — Jim Rohn, Author and Motivational Speaker


60. To earn the respect of your customers, you first have to respect those customers. That is why Golden Rule behavior is embraced by most of the winning companies." — Colleen Barrett, Southwest Airlines President Emerita


61. Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company!" — Connie Edler


Funny Customer Service Quotes


62. "Although your customers won't love you if you give bad service, your competitors will." — Kate Zabriskie, Founder Business Training Works


customer service quote david tooman

63. "Sales without Customer Service is like stuffing money into a pocket full of holes." — David Tooman, Customer Service Professional


64. "Customers are like teeth. Ignore them and they'll go away." — Jerry Flanagan, State Farm Agent


65. “Thank you for calling customer service. If you’re calm and rational, press 1. If you’re a whiner, press 2. If you’re a hot head, press 3.” — Randy Glasbergen


66. “The customer is not always right, but they are always the customer!” — Shep Hyken


67. “Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.” — Stew Leonard


customer service quote by date carnegie


68. Why not use the same common sense when fishing for people?” — Dale Carnegie, Writer


69. “Right or wrong, the customer is always right.” — Marshall Field


70. The goal as a company is to have customer service that is not just the best but legendary. — Sam Walton


71. Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. — Donald Norman


So, have you planned on improving your customer service yet? If not, I'm sure reading these best customer service quotes has piqued your interest. Contact ASL BPO to hire your customer experience partner today.








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